ME AT ENTRANCE HUGO SHOW
BUZZ BEFORE ARRIVAL
GEORGIA MAY & ELIZABETH JAGGER, MAX IRON, SANDRA VON RUFFIN FRONTROW
THE SIMPLISTIC SHOW
AFTERPARTY YOU COULDN'T MISS
Finally, the day had arrived. My first (ever,ever) foreign fashion week show, of nobody other than Hugo Boss. Located in the creative heart of Berlin, Mitte - Hugo set itself apart from other shows with its unique location. Outdoor, surrounded by musea and old industrial facilities you immediately got a taste of something big, international and - how to put this right...- awesome. The very straight-to-the-point show (no beating around the bush) contained many blues, reds, silvers and whites - sometimes interrupted by geometrical shapes with futuristic patterns. The clean detailing and fitting were in clear contrast with the very few breasy and light designs. A show close to Hugo's heart but still very innovative.
To top the night of, Hugo invited us for a little dance at the afterparty. 3D video fragments decorated the industrial facades all in harmony with the latest pop songs and a live performance of Little Dragon.
P.s. I'm sorry for the impersonal pictures, but since I wasn't allowed to bring my camera inside this is all I can give you. But for some personal scoops, please check out my twitter!